Privacy Policy

Who we are

Our website address is: http://basicsbymail.com.

We collect personal information when you interact with us, for example:

  • When you contact us, we collect information about that interaction, such as when and why you contacted us.
  • When you complete a transaction, such as your name, delivery/billing address, email address, phone number, credit or debit card number, expiry date, CVV, or other payment information.
  • When you browse our Site or use an App, we may collect information including your interests or preferences and information about your connection or devices, such as your IP address, device type and browsing activity – for more information, see “What tracking technologies does Basics by Mail use, and what choices do I have about their use?” below.
  • When you sign up for our Gift Registry, personal shopping, or similar programs, we collect your contact information, and information about your preferences and products purchased. We also collect information about the event associated with the Gift Registry.
  • When you participate in contests, promotions, surveys, and similar activities, we collect information necessary to administer that activity.

We collect personal information from third party sources, for example:

  • We may collect information from other sources to update or supplement the information that you provide or that we collect automatically (such as information to validate or update your address or other demographic information). For example, we may receive updates from Canada Post as to changes to your mailing address.
  • When you connect with us through a third-party site (such as a social media or advertising platform), we may collect information based on your registration and privacy settings on that third-party site.

Combination of Information: We may combine the information we receive from or about you, including information you provide to us and information we automatically collect through the Site or App, as well as information across other computers or devices that you use, with information we collect or receive about you from other sources.

What does Basics by Mail use personal information for?

We use your personal information to respond to your requests or complete your transactions, such as:

  • Communicating with you, responding to your questions, or advising you of changes or updates to your orders, or other customer support.
  • Processing your transactions, including any order confirmations, shipping and delivery, installation and associated order-tracking, processing payment.
  • Handling returns and refunds.
  • Servicing products you purchased from us.

We use your personal information to better serve you, including to market relevant products and services that might be of interest to you on behalf of Basics by Mail or its vendors, such as:

  • Providing you with:
    • Customized Site or App content, and
    • Targeted offers, promotions and advertising
      • On the Site or App,
      • Through other third-party sites or apps,
      • Via email, text messages, or
      • Via App push notifications.

See What tracking technologies does Basics by Mail use, and what choices do I have about their use? below.

  • Analyzing your demographics and purchase history to provide you with relevant offers, promotions and advertising that may be of interest to you.
  • Monitoring and improving the quality of our operations, such as recording telephone calls with our representatives for quality assurance purposes.

We use your personal information to improve our products and services, through:

  • Analysis to better understand the effectiveness of our:
    • advertising, contests, promotions, surveys and similar activities,
    • Sites or Apps,
    • products or services, or
    • operations.
  • Generating de-identified information for further analysis and decision-making about product, service or operational improvements, such as to identify trends in our customers, or the use of our Sites or Apps, or purchase of products or services, as a whole, including to support decisions about such improvements.

We also use your personal information to address our business and legal needs, such as:

  • Ensuring the safety of our premises, and the health and safety of the individuals who visit or work at or near our premises.
  • Investigating, detecting or preventing theft, fraud, unauthorized transactions, damage to our premises and systems (including Sites and Apps) or those of associated organizations, or other breaches of law or liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
  • Investigating and responding to breaches of contractual obligations and legal claims.
  • Other purposes for which you may consent, or as permitted or required by applicable law.

What tracking technologies does Basics by Mail use, and what choices do I have about their use?

Tracking Technologies
We, or third parties working on our behalf, use certain tracking technologies to collect information about visitors to our Site or App, users of our online Services, and interactions with our emails and online advertisements. These tracking technologies may include cookies and web beacons/pixels, tags.

For example, we collect information such as:

  • your browser type, operating system type or device model,
  • IP address, location information, device identifier or other unique identifier,
  • Viewed Site or App pages, links that are clicked, sites or apps visited before coming to our Site, the amount of time you spend viewing or using the Site or App, the number of times you return, or other click-stream or site usage data. We collect information through web beacons/pixel tags such as emails we send that you open, forward, or click through to our Site or App.

Collecting this information, and (where relevant) linking it with certain personal information, helps us to tailor our Site and App and personalize and otherwise enhance your online shopping experience by saving your preferences while you are visiting a particular Site or App, and to help identify Site or App features, promotions, advertisements, and offers that may be of particular interest to you, and retarget online and mobile advertisements to you across computers or devices you may use (as described below).

In addition, we may use a third party to help us gather and analyze information about the areas visited on the Site or App (such as the pages most read, time spent, search terms and other engagement data) in order to better understand who is using the Site or App, how people are using the Site or App, and how to improve the effectiveness of the Services, user experience and related Site content. These third parties may use cookies and other tracking technologies.

For example, we may use Google Analytics, a service from Google, Inc. that uses cookies. The information collected by the cookies (which includes your IP address) is transferred to Google who stores and processes the information in the United States.

Interest-Based Advertising and Analytics


We work with advertising companies that use their own tracking technologies on our Site and App and other websites and apps in order to provide you with tailored advertisements on our behalf. These companies collect information about your activity across your different devices on our Site and App and third-party websites and apps (such as web pages you visit and your interaction with our advertising and other communications). This information is used to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third-party websites and apps.

We may also use services provided by social media or advertising platforms, like Facebook, Instagram, Pinterest, Google or Microsoft, to serve targeted advertisements on such platforms to you or others. In addition, if you are a loyalty program member, we may provide your email address or other basic personal information (including purchase information) to the platform provider for such purposes and to evaluate the effectiveness of our online advertising campaigns.

Information shared with a third-party platform is subject to that platform’s privacy policy and any terms of use governing your account with that platform.

Options for Tracking Technologies

You have several options to accept or limit tracking technologies.

General

  • You can set your browser or operating system settings to limit certain tracking or to decline or delete cookies.

However, certain parts of the Site and App require cookies. So, limiting or declining cookies may mean that you may not be able to use certain features on the Site or App or take full advantage of all of our offerings.

Please refer to your web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. Our system will respond to Do Not Track requests or headers where it is technically feasible.

Advertising

  • For more information about interest-based advertising on your desktop or mobile browser and to understand your options, including how you can opt-out of receiving interest-based ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada (“DAAC”) Self-Regulatory Program for Online Interest-Based Advertising, please visit the DAAC website at https://optout.aboutads.info/?c=3& lang=en.
  • To learn more about interest-based advertising in mobile apps and to opt out of this type of advertising by third-party advertising companies that participate in the DAAC’s AppChoices tool, please download the version of AppChoices for your device at https://youradchoices.ca/appchoices/.

Please note that even if you decline the use of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes (including analytics). You will still see ads from us, but the ads will not be targeted based on behavioral information about you and may therefore be less relevant to you and your interests.

  • On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
  • If you have an account with social media or advertising platforms, like Facebook, Instagram, Pinterest, Google or Microsoft, those platforms may permit you to adjust your privacy or advertising settings, including interest-based advertising. Review the settings and privacy policies of those social media platforms for more details. For example, Facebook allows its account-holders to opt out of targeted advertising from Basics by Mail and others – see at https://www.facebook.com/ads/settings.

Analytics

If you have other objections to the use of tracking technologies or the resulting analytics that cannot be addressed through the above methods, please contact us using any of the methods set out under the heading “Whom do I contact if I have additional questions or concerns about this policy?” below.

When does Basics by Mail share personal information with others?

Basics by Mail will never sell or rent your personal information to third parties. Basics by Mail shares personal information with others with your consent or as permitted or required by applicable law. Basics by Mail may share personal information we collect from and about you in the following ways:

We may share your personal information where necessary to respond to your requests or complete your transactions, such as facilitating delivery or return of products through third-party carriers.

We share your personal information with social media and advertising platforms to deliver targeted advertising, and measure the effectiveness of that advertising. See “Interest-Based Advertising and Analytics” below.

Transfers to Service Providers: We may transfer your personal information to service providers who perform certain services on our behalf, such as payment processing, sending communications and marketing, hosting the Site, operating certain features of the Site, or managing and analyzing data and our advertising effectiveness. These service providers must agree to certain privacy obligations in their contracts with us – including safeguarding the personal information, only processing that information for permitted purposes, and complying with applicable laws and requirements, which may include Payment Card Industry Data Security Standards (if the service provider is processing or transmitting payments).

What rights do I have with respect to my personal information?

If you have an account, you may view and update your account information by logging into your account on the Site or App. Once logged in, you can view or update your name, address, or telephone number.


You may also request access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law, by calling Customer Care at 888 905-0673. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

You may also withdraw your consent to the use and disclosure of your personal information. Depending on the case, you may be able to withdraw your consent, but we may no longer be able to provide a service that depends on it. In other cases, you will not be able to withdraw your consent because the use of your personal information is mandatory.

Where we send your data

Visitor contact forms and comments are screened using Google recaptcha to reduce spam. Please see Google’s Google’s Privacy Policy and Terms of Service pages.